This was my first time going to the Amazon SDK site and I am blown away by the difference in site design between it and Amazon's AWS site. The SDK site is clea

This was my first time going to the Amazon SDK site and I am blown away by the difference in site design between it and Amazon's AWS site. The SDK site is cleanly designed, has less clutter, and so on. The services link to other services and I feel like I'm being sold a value proposition - sign up and reap rewards. The AWS site is amazon.com turned into place a storefront for cloud services. And that storefront is cluttered and seems eager to have me buy things without selling me on the value.