I think this is important to have emphasized. Especially because the opinion of business has a very loud voice in today's market-worshiping gov't. Even though

I think this is important to have emphasized. Especially because the opinion of business has a very loud voice in today's market-worshiping gov't. Even though there are technological remedies can be used by the most tech savvy to regain some ground, practically speaking any changes that protect the not-savvy have to be statutory. Companies will side with the consumers and howl like a dog when something more powerful than either of them surveils them, but spin on a dime and exploit their position of power over consumers. I also agree that you could make a convincing case that aside from the legality and broad social unacceptability of the collection, the way data is currently used by the government is much much more in line with the surveilled's interests than many of the businesses gobbling up consumer data. Corporate surveillance isn't inherently any better than government surveillance. Pretending otherwise makes us enablers.