He makes some very good points. Google's revolutionary (at the time) algorithm was all about increasing the relevance of results. It's a shame that the revoluti

He makes some very good points. Google's revolutionary (at the time) algorithm was all about increasing the relevance of results. It's a shame that the revolutionary thinking behind Facebook and social networking seems to encourage "spammy" type tactics. He mentions that it's more about creating content people want to share, but from my experience I'd say it's more tricking people into letting you use their wall, and message their friends.