"Skeptical readers can savor the irony that Shockoe Moto [his motorcycle repair shop] specializes in imports." Working on non-import (i.e. US-made) bikes would

"Skeptical readers can savor the irony that Shockoe Moto [his motorcycle repair shop] specializes in imports." Working on non-import (i.e. US-made) bikes would be the specialty. Otherwise, it's like writing that some restaurant specializes in salads made from lettuce.