Although, Everpix was great as a product it was market that killed their chances. Today, for every photo I take from iPhone it is backed to Google+ and iCloud.

Although, Everpix was great as a product it was market that killed their chances. Today, for every photo I take from iPhone it is backed to Google+ and iCloud. And then there are other platforms like Flickr etc. However, I believe Everpix had superior organization technology. But did that matter to masses? Institutional investors and VCs don't take market risks. They are willing to take risks associated with product, technology and even the team. But they never take risks with the market opportunity. In the verge article, what did they get in terms of feedback when investors passed their opportunity - "The reaction was positive for you as a team but weak in terms of whether a $B business could be built." Also, I'm surprised why didn't team focus on any other revenue streams?