The way I see it, marketing wise, that's an absolutely great thing. After all, some of the big claims for Soylent are very people-oriented indeed. Soylent aim

The way I see it, marketing wise, that's an absolutely great thing. After all, some of the big claims for Soylent are very people-oriented indeed. Soylent aims to be very cheap indeed. The net effect, in the affluent countries, will be that we beat junkfood companies at their own game, by providing a fully nutritious diet for less than a dollar a day. The net effect, in the third world, will be to significantly reduce famine, by turning full nutrition into a staple powder that can be distributed without waste or decomposition to millions of poor people. So, "Soylent is people", to me, couldn't be a better strapline. It's right up there with "Just do it".