Isn't there a quote along the lines of, "Only ignorant consumers make decisions solely on price"? When non-technical managers decide how they're going to build

Isn't there a quote along the lines of, "Only ignorant consumers make decisions solely on price"? When non-technical managers decide how they're going to build/maintain software and aren't able to differentiate between a good developer and a guy with a TLA-filled resume, they're going to gravitate to $20/hour/head. My frustration as a software consultant in the US has been how to differentiate myself to people who don't know what questions to ask and ignore anyone singing his own praises. So far, what's worked best is if someone else who's worked with me and knows the client makes a recommendation. And, I'm not really competing against offshore resources -- it's mediocre on-shore folks that are the issue.