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"Do you watch CNN? Do you follow breaking news? Then Twitter has demonstrated value for "normals," Look there are people that watch the nightly news every nigh
by larrys 13y ago
"Do you watch CNN? Do you follow breaking news? Then Twitter has demonstrated value for "normals,"
Look there are people that watch the nightly news every night. Enough people and enough value to advertisers that there is the nightly news. Forgetting though that that market is declining they have a monetization platform in place (partly by legacy because they were the only source of information so it just lives on) and partly because the format is such (tv commercials) that it provides value for advertisers.
The question with twitter is simply how much value can be delivered long term to people that follow (as one example) breaking news. And how much that can be monetized and become a profitable business model.
By the way part of CNN is the entertainment value that can keep an audience captivated for hours watching every last minute of storm or conflict or invasion coverage. It's infotainment that drives the bus there and makes the business model work. Highly crafted and entertaining.