Actually, if you have an account at various retail brokers such as Schwab and Ameritrade, they have a trade IPO capability. For run-of-the-mill IPOs, it isn't a

Actually, if you have an account at various retail brokers such as Schwab and Ameritrade, they have a trade IPO capability. For run-of-the-mill IPOs, it isn't a big deal and retail investors can get an allocation. For high-profile ones such as this one, you'll have to be an account holder with lots of money under their management and generate a lot of revenue for them to get preference in the allocation process.