4 ms·
Google tried to pioneer a Dutch auction IPO when they went public in 2004. Buyers would make bids for an amount of stock, and somewhat bypassing the banks, but
by mmahemoff 13y ago
Google tried to pioneer a Dutch auction IPO when they went public in 2004. Buyers would make bids for an amount of stock, and somewhat bypassing the banks, but it was less than successful.
The idea has never taken off, not yet anyway. It seems the banks still play an important role in marshalling large funds, and there's apparently significant benefit from a "hot" stock gaining on day 1 (albeit irrational).
- the_watcher 13y agoI thought that it was mainly successful for Google, but that it was Google being such an insanely in demand stock that led to the success, not the auction itself. Basically, a Google IPO couldn't really fail. I do know that the banks hated it, and the only reason Google got away with it is because Larry and Sergey couldn't have cared less.
- mmahemoff 13y agoA Google IPO was always going to do well, which is part of the reason they felt they could take a gamble like that. But the stock doubled in 60 days [1], so "eBay for IPOs" didn't create anything like a perfect supply-demand scenario. Maybe it would be different now. 1. http://www.marketwatch.com/story/google-ipo-has-doubled-after-60-days http://www.marketwatch.com/story/google-ipo-has-doubled-afte...