Bingo. In other words, HN readers, serious electronics hobbyists, anyone with even a little hardware savvy: these are not the target market. Intel is betting

Bingo. In other words, HN readers, serious electronics hobbyists, anyone with even a little hardware savvy: these are not the target market. Intel is betting that they can steal/grow some significant piece of this market share based on their brand alone, and they are probably right.