"... they're going to have to lose a ton of fat and get a good understanding of what it means to ship consumer level embedded products." Isn't that what they'v

"... they're going to have to lose a ton of fat and get a good understanding of what it means to ship consumer level embedded products." Isn't that what they've done with Windows Phone? I understand the view that full-fat Windows on a consumer device like a tablet doesn't look like a good fit, but the Surface Pro seems to be disproving that. Or at least rendering it arguable.