Folks complaining about price - I think about Legos. Given what they are, they are really expensive. And yet, growing up, I wanted every present I got to be Leg

Folks complaining about price - I think about Legos. Given what they are, they are really expensive. And yet, growing up, I wanted every present I got to be Legos. Even if Littlebits has a smaller market because of price, if it's a passionate market they'll grow and so better be able to offer a range of different sized products with variable pricing. As a hardware startup, that's a far better route than to expect scale that may take a while to arrive.