4 ms·
We operate with this mindset for each of the roles in our org: Sales: assume the product sucks and your job is to convince customers to buy a really shitty pro
by zaidf 13y ago
We operate with this mindset for each of the roles in our org:
Sales: assume the product sucks and your job is to convince customers to buy a really shitty product
Product: assume that there is no sales and your job is to create a product that people cannot stop raving about after using it for few minutes
Client Services: assume the product sucks and your job is to still keep the customer satisfied
- ekianjo 13y agoHaha, I like your way of putting it. I'll save your comment and re-use it when I have the chance :)
- WA 13y agoYou working for Red Bull? Edit: To clarify: Red Bull is, for me, THE epitome of marketing. They sell a tremendously unhealthy product (bacon-smell car) as something that is healthy, basically by connecting themselves with extreme sports. Red Bull IS extreme sports and lifestyle. How insane if you think about it.
- billmalarky 13y agoCurious, is Red Bull any more unhealthy than Coke?
- WA 13y agoI don't know, probably not. But Coke's marketing is more towards lifestyle in general. Red Bull is explicitly associated with "being active", "sports", even "high endurance" and "extreme situations". But in these situations, you won't need a Red Bull. Red Bull establishes a fake image that, to some degree, is the exact opposite of the actual product.
- eric_cc 13y ago> But in these situations, you won't need a Red Bull. It's pretty easy to attack a product with the argument that "you won't need" it. There are only a handful of things that humans truly need.
- tbomb 13y agoI think what he means is this: When I'm tired from snowboarding, skateboarding, or really any of the extreme sports they sponsor; Do I feel like grabbing a Red Bull, or do I want water (and 5 minutes to catch my breath)?
- annnnd 13y agoSeriously, have you seen what they do in extreme sports? I think a bit of Red Bull won't kill those guys, but lack of concentration might. :) I agree with you though.
- Brakenshire 13y agoRed Bull is extreme sports, bottled for the sedentary.
- deleted 13y ago[deleted]