Don't just "try AdWords", "try social", "try inbound marketing" or any of those things you think you're just supposed to do for some reason. Think of a strategy

Don't just "try AdWords", "try social", "try inbound marketing" or any of those things you think you're just supposed to do for some reason. Think of a strategy and then come up with an offer that presents a compelling value proposition. How will you show your product to your customers before they decide to buy? Who are you customers anyways? Come up with a few customer profiles. One you figure these things out, creating campaigns that accomplish your marketing objectives will be more natural and less like a stab in the dark.