No one would ever say "let's just build the hotel... put it out there and see what happens." I've started to think of it as building a raft to get off a desert

No one would ever say "let's just build the hotel... put it out there and see what happens." I've started to think of it as building a raft to get off a deserted island. You probably don't need the titanic. You probably want more than a raft. And then it's all in the sailing (skill of the team), wind (market fit), and how much water you brought (capital/resources).