I feel like this comment might sum up the difference between high traction B2C and slow and steady B2B. At no point do you mention the closing or cashing the ch

I feel like this comment might sum up the difference between high traction B2C and slow and steady B2B. At no point do you mention the closing or cashing the check. Your approach is perfectly valid for most B2C stuff, but as a B2B guy, this looks completely foreign. Definitely a learning experience for me at least. As a B2B, this approach would IMHO fall on its face miserably, but I can totally see how this would be effective when more users == more value and sales-guy-on-a-phone is not scalable. That said, for B2B people, I would be highly skeptical that this approach would work. When your market is small, you had better have closers on the line to ring the bell.