It's reported because the other big tech IPO recently was Facebook, which went from ~$40 down to ~$20, back up to ~$50. They're trying to provide a reference p

It's reported because the other big tech IPO recently was Facebook, which went from ~$40 down to ~$20, back up to ~$50. They're trying to provide a reference point to the other major social networking company on the stock market. Of course anyone with a bit of sense knows that it's not the individual share price that matters; but with something as famous as Twitter, that is not necessarily who you are marketing the IPO at.