This is really awesome. I'm almost at the beta point with my own side project, and I'm realizing it's time to do some marketing (virtual pet game for FireFoxOS

This is really awesome. I'm almost at the beta point with my own side project, and I'm realizing it's time to do some marketing (virtual pet game for FireFoxOS/browsers - goal is to be interesting to smart people). I'm realizing I simply don't know how to do this marketing thing (yeah, emails, landing page, etc, but those only work when people get there.)