I feel like Apple's rejection of this app / DMCA shutdown of apple-tracker supports its brilliantly annoying marketing - scarcity creates mystery. The fact that

I feel like Apple's rejection of this app / DMCA shutdown of apple-tracker supports its brilliantly annoying marketing - scarcity creates mystery. The fact that you might not be able to get it makes you want it more; not knowing what iPhones they have in stock adds a weird level of excitement to the process of purchasing one. Apple could make this app in a second, but they don't because they want you to wonder, they want you to fret, and they want to make it that much more satisfying when you actually get it.