"Testing by the Swedish insurance company Folksam that compared Hövding to 12 conventional helmets found it performed at least three times better than the other

"Testing by the Swedish insurance company Folksam that compared Hövding to 12 conventional helmets found it performed at least three times better than the other helmets in a drop/hit test for shock absorbance" http://www.forbes.com/sites/jeremybogaisky/2013/04/04/meet-the-girls-who-want-to-sell-you-an-invisible-bicycle-helmet/ http://www.forbes.com/sites/jeremybogaisky/2013/04/04/meet-t...