Revenue: From a personal perspective, I want the Twitter handle bad enough that I would be willing to pay for it. You might be in the minority here. If a new

Revenue: From a personal perspective, I want the Twitter handle bad enough that I would be willing to pay for it. You might be in the minority here. If a new social network comes along, and byoung is taken, I'll just register byoung2. Also consider the side effect: if there is a marketplace for social media accounts, you will encourage squatting. Every new social media platform will be flooded with new accounts for all celebrities and companies to be resold at a premium.