One thing all turnarounds had in common: change starts at the top. Out with the old CEO (and preferrably most of the upper management). As you said, morale and

One thing all turnarounds had in common: change starts at the top. Out with the old CEO (and preferrably most of the upper management). As you said, morale and bad press are huge issues. I think Yahoo! did pretty well on those fronts with Mayer.