"...but to suggest that it has the same impact as Facebook's photo sharing offering is completely ludicrous." The point of Benedict's tweet, which is not assoc

"...but to suggest that it has the same impact as Facebook's photo sharing offering is completely ludicrous." The point of Benedict's tweet, which is not associated with the analysis in any way, is merely a way to look at the traction or activity on the platforms. Totally agree that they're not one in the same—one is a "messaging" app, while the other is a network; but I do think that it shows that Snapchat is very much a real and budding user base that is not just a flash in the pan.