Well, they can't throw money out of helicopters just yet. There's no quick magic fix ("here's your $9.46 back, sorry") because they don't full apprehend the pro

Well, they can't throw money out of helicopters just yet. There's no quick magic fix ("here's your $9.46 back, sorry") because they don't full apprehend the problem, nor do they have a workable filter to separate legit and fraud clicks. Maybe you are hoping for some reassuring words + action, but I've been there and it can take awhile before a competent manager notices there is a problem to be fixed in the first place. Then they need to do a lot of analysis to make their own definition of "fraud" (a misleading term that covers a large spectrum of behavior), which may not be possible to unambiguously apply to historical data. As my business advisor Barbie likes to say "CPC is hard! Let's go shopping!"