Extract the UX part and the article could be a primer on how to blag your way in pretty much anything. That's not to say I disagree with what it says. As a UX

Extract the UX part and the article could be a primer on how to blag your way in pretty much anything. That's not to say I disagree with what it says. As a UX designer I've been on the receiving end of most of these - and probably perpetrated a few as well. (Slightly off-topic: I don't think the term Information Architecture is helpful even though that's what I do. IA, UX, UE, EA, whatever - it's all design. Though Information Architect or Experience Architect does sound fancier than just Designer.) Design perspectives are vital as good design is about finding creative solutions to problems, best practices and patterns are useful as they help avoid common mistakes and research and testing is useful for refining and developing existing ideas. However, the main difference between a blagger and a real expert is that the latter is able to articulate where and why each rule, guideline, finding etc. should be followed or broken.