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But the rental price includes the price of gas. If gas prices tripled tomorrow, Zipcar would have to raise their rates. It's a bit more decoupled for the custo
by harpastum 13y ago
But the rental price includes the price of gas. If gas prices tripled tomorrow, Zipcar would have to raise their rates.
It's a bit more decoupled for the customer, but it has the same impact overall.
- YokoZar 13y agoIf gas prices are expected to be continuously high, you will try to structure your life in a way that can minimize car usage (say, living in an urban area). That can make not even owning a car at all a viable option. If you're such a person, and do happen to occasionally need a car for something, that makes you much more likely to be a ZipCar customer. Zipcar doesn't make new customers by having driving be practical, they make new customers by having driving be impractical enough to be (almost entirely) avoided.