"I don't know why this is getting so much media attention as if it's some new innovative concept." Well for one thing a fancy web 2.0 site [1] and airbnb is fi

"I don't know why this is getting so much media attention as if it's some new innovative concept." Well for one thing a fancy web 2.0 site [1] and airbnb is filled with pictures of hip looking people and the same place on airbnb just looks better than it would on homeaway. Everything about it (presentation wise) is nicer. Things like that shouldn't matter but they do matter to people. More or less puts a halo around the property being offered. Right now, looking on the homepage at airbnb I see "New York, London, Paris, San Francisco, Sydney, Tokyo" even those city names (in the mind of a browser) will add value. (The halo of those names. Similar to how a watch company wants to hire a famous golfer etc.) [1] Which even I will have to agree gives a better experience or shine to the whole process.