It seems like it takes a long time for someone to realize that they don't have the will to see their product to the next step. Or that they haven't built someth

It seems like it takes a long time for someone to realize that they don't have the will to see their product to the next step. Or that they haven't built something that's worth millions of dollars. This seems like a good approach to doing what you suggest: http://blog.businessofsoftware.org/2009/04/the-red-gate-million-dollar-challenge.html http://blog.businessofsoftware.org/2009/04/the-red-gate-mill...