No, don't use a .zip please. The point is to get the user to "install" the app, not open it once. A big aliased "Applications/" folder with a visual prompt to d

No, don't use a .zip please. The point is to get the user to "install" the app, not open it once. A big aliased "Applications/" folder with a visual prompt to drag and drop the .app is all you need in the dmg. downloading & opening the dmg is a fairly seamless experience from Safari. From a consumer (end user)'s perspective, you're pretty much wrong on all points except the last two. Those are valid, and i have accidentally done that before. Tis annoying.