That is what 20 minutes on Instapage gets you. Long term this is not our branding (Pivotal is already taken) and we did not want to invest much time in the publ

That is what 20 minutes on Instapage gets you. Long term this is not our branding (Pivotal is already taken) and we did not want to invest much time in the public site before we are ready to start marketing the system. That site was put up so there was at least some place people can go when put our name on an accelerator application or tell someone we meet what we are working on. We putting about $500 dollars into AdWords just to see what CAC looked like and the sign up conversion rate was around 2%, certainly meager when we are talking about just asking for a name and email but alas, it served its purpose.