In a startup, particularly as a founder, what you do matters to you personally in a very real way. You are deeply connected with the problem you're solving, th

In a startup, particularly as a founder, what you do matters to you personally in a very real way. You are deeply connected with the problem you're solving, the people you're helping and the fruits of your labor. In a regular job at a large company, you are alienated from the problem you are solving and the people you are helping by a large organization in an operating environment that is often organized around other goals than solving people's problems. Startups give meaning. If that isn't sexy, I don't know what is. If it didn't do that, if it wasn't so sexy... nobody would do it. Because as the PG quote goes, its "...like getting punched in the face repeatedly." But as the author points out... for some people its just a fantasy, there is no deep need to follow through on it. You either have the bug or you don't.