I think you're onto something. Just imagine if the _sender_ gets to pick the snap sponsor from a list of 5-10! Double-monetization. I disagree with the "snapch

I think you're onto something. Just imagine if the _sender_ gets to pick the snap sponsor from a list of 5-10! Double-monetization. I disagree with the "snapchat is worthless" analysis of the original article. Perhaps from the point of view of the current monetization needs and mechanisms, but my feeling is that snapchat's "ephemeral" model, like it's users, is a young and fresh approach. They will invent something new. Of course, they may also die out like so many others, but it's pointless to say the indusrty shouldn't be that way. The developers may aspire to greater goals, but the consumers still dictate what they want.