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Barry Schwartz on how more choice makes people less satisfied: http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.co

• thirdusername 17y ago
  He also give a one hour talk at Google in 2006 on the same subject. http://www.youtube.com/watch?v=Iy8R5TZNV1A http://www.youtube.com/watch?v=Iy8R5TZNV1A
• jwecker 17y ago
  I think it may have been in this talk, but the solution when the customers actually demand the multiple choices is to do the best of both worlds- the "Greek Restaurant" - Have a menu filled with just about every dish imaginable, but then have a page in front in large print that says something like "Recommended Choices" and put the highest margin items on there. The customer feels like they _could_ choose something if they were in the mood, but they can feel good about simply ordering one of the suggested choices.