Related anecdote: with our core product, customers choose a base website design/template (Flash-based) and then customize it with our cms. At one time we had ar

Related anecdote: with our core product, customers choose a base website design/template (Flash-based) and then customize it with our cms. At one time we had around 25 designs to choose from. Some designs we thought were really slick hardly sold at all. Recently we trimmed it down to just our best designs. Currently we are offering 9 to choose from. It hasn't been long enough to back up the article but sales are definitely stronger and there seems to be a more even distribution of chosen designs.