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I think Snapchat are crazy if they don't put ads in there soon. I see Snapchat as a faster Youtube. It's basically content that you want to see - Youtube from
by FailMore 13y ago
I think Snapchat are crazy if they don't put ads in there soon.
I see Snapchat as a faster Youtube. It's basically content that you want to see - Youtube from the masses, Snapchat from your friends.
The Youtube advertising model is clearly fantastic. From things I've read some time in the past I know they kill it on a $/user basis vs pretty much every social site on the web.
Putting a 2 second static 'brand flash' in front of every snap would probably not put people off using the service (in the same way that people still use Youtube - even though video hosting is a highly replicable thing). And from a brands point of view 2 seconds is probably all you need to get into someone's subconscious.
Bonuses for being an app:
1) Full screen take over.
2) No distractions from other tabs.
3) I'm sure they could find out age and sex quite easily if they wanted to. So they would have - age, sex and location. POWERFUL.
The sooner the better. Explain that the app needs to make money to it's users. People get used to things.
- deleted 13y ago[deleted]
- 205guy 13y agoI think you're onto something. Just imagine if the _sender_ gets to pick the snap sponsor from a list of 5-10! Double-monetization. I disagree with the "snapchat is worthless" analysis of the original article. Perhaps from the point of view of the current monetization needs and mechanisms, but my feeling is that snapchat's "ephemeral" model, like it's users, is a young and fresh approach. They will invent something new. Of course, they may also die out like so many others, but it's pointless to say the indusrty shouldn't be that way. The developers may aspire to greater goals, but the consumers still dictate what they want.