At my alma mater, we had a club named "Player's Club". Only the sketchiest of people ever went there, and thus the business suffered. One year, they made a sing

At my alma mater, we had a club named "Player's Club". Only the sketchiest of people ever went there, and thus the business suffered. One year, they made a single change - they renamed it "Indigo". Without changing a single thing besides the name, the club turned around and is now one of the most popular bars on campus. Being a dance club, "Player's Club" might have been a more accurate name. Unfortunately, nobody wants to say to their friends "tonight I'm going to Player's Club". I'm sure you can make the connection here.