Getting user feedback on fake stuff is great. Tim Ferris didn't know what to call the book that turned out to be The 4 Hour Workweek, so he spent money on AdWor

Getting user feedback on fake stuff is great. Tim Ferris didn't know what to call the book that turned out to be The 4 Hour Workweek, so he spent money on AdWords to see which title more people clicked on. [1] [1] http://futureperfectpublishing.com/2009/01/23/the-sticky-goodness-of-testing-book-titles-with-google-adwords/ http://futureperfectpublishing.com/2009/01/23/the-sticky-goo...