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Hansel and Gretel Marketing - How Barneys Entices Customers to Come Back
- sqyttles 17y ago"The tactic works pyschologically to make her feel indebted" I've had similar feelings toward free offers and I'm sure it's a common occurrence.
- nandemo 17y agoThis and other sales tricks are explained in Cialdini's "Influence: The Psychology of Persuasion". I really like that book because it made me feel more conscious about those tricks, even though it's mostly stuff "everybody knows".