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Fewer bounces doesn't mean more conversions. The winning site might have generated the most tours of office space but the Ugly Banking Site may have generated m
by frogpelt 13y ago
Fewer bounces doesn't mean more conversions. The winning site might have generated the most tours of office space but the Ugly Banking Site may have generated more overall page views.
That's what I got from it.
- fat0wl 13y agoI understand & agree, but my point was that conversions would still be accomplished from the existing site, just entered via a static landing page. The conversions weren't coming from the static page, it was just an entryway into the existing site. Enter = no bounce, Exit = bounce Correlating stats collected once they leave (click anything) with these static pages is a bit less scientific, so I was interested in hearing the logic.