I really enjoyed this article - the one question I have is if the "winner" has been rolled out to the masses (not only the SEM channel.) I'm a little scared for

I really enjoyed this article - the one question I have is if the "winner" has been rolled out to the masses (not only the SEM channel.) I'm a little scared for you guys because the test results show that the design works well for visitors from SEM, not necessarily from other channels. Have you tested this on traffic from other channels (organic, referral, etc)?