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This explanation does not address the fact that all three of the original designs had a heavy map emphasis including the ability in Unified View to make the map
by darrennix 13y ago
This explanation does not address the fact that all three of the original designs had a heavy map emphasis including the ability in Unified View to make the map full screen. Keep in mind that the split test was 9-way in that each variation had to outperform the control. I think hover1 outperformed all versions because it gives the ability to quickly process massive amounts of data without clicking or changing pages.
- thatthatis 13y agoThe ability to make the map full screen != a large easy to use map and definitely != ability to see exact location. What percent of users clicked to make the map full screen? "The ability to quickly process massive amounts of data without clicking or changing pages" sounds like it may be a good design mantra for your business.