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BlackBerry is to the Enterprise what Apple is to the Consumer. Neither knows the other market well enough, or has proven they can be successful in what isn't t
by lambersley 13y ago
BlackBerry is to the Enterprise what Apple is to the Consumer. Neither knows the other market well enough, or has proven they can be successful in what isn't their expertise.
IMHO, BlackBerry can survive if it refocuses on what it does best; the Enterprise. I get it. The consumer business represents a massive market and even a small percentage of that market can be hugely rewarding. It also takes a toll on expenditure and thus margins.
Software and services! Focus on QNX acquisition, it hasn't been fully exploited as yet.
- robk 13y agowas to the enterprise. When Gartner, one of the main influencers of enterprise buyers warns them to look at alternatives, they're not really much to the "enterprise" any more. http://www.crn.com/news/mobility/240162203/gartner-blackberry-organizations-must-decide-on-a-new-course-of-action.htm http://www.crn.com/news/mobility/240162203/gartner-blackberr...
- lambersley 13y agoRead with a grain of salt. I have yet to visit/hear of/read about a Fortune 500 company that has switched from BB BES environment to something else. IT folks like the path of least resistance. BES10 will be rolled out in most enterprises, if not already.
- dade_ 13y agoThe editorialized headline for that article would be: "BlackBerry cancels Gartner subscription." Gartner provides very insightful analysis, but I thinks most enterprise customers and vendors maintain a healthy skepticism to anything they read. This report was unusually alarmist, which I don't think is warranted as they still have a long way to fall before they would need to cease operations.