Congrats to WooRank but this article doesn't touch on 'What we learned'. It was more, what we thought. In the end they seem to have made the right play by going

Congrats to WooRank but this article doesn't touch on 'What we learned'. It was more, what we thought. In the end they seem to have made the right play by going freemium with a focus on full quality and limited quantity. (Give the users the full service only for a certain number of times per month) I would be curious to know if they A/B tested different pricing strategies, did they speak directly to their bigger customers, how are they different from their competitors pricing strategy...