2 ms·
The first time I heard it was Gail Goodman's eponymous talk at BoS 2012. It refers to the unlikelihood that you'll have a hockey stick revenue curve. Most Saa
by patio11 13y ago
The first time I heard it was Gail Goodman's eponymous talk at BoS 2012. It refers to the unlikelihood that you'll have a hockey stick revenue curve. Most SaaS businesses add recurring revenue fairly slowly and steadily, over time, and take a long while until they get to the "totally milk it!" part of the model.
- jasonkester 13y agoIndeed, but to a one man shop, being stuck in the flat part of the curve at, say, $2k/month in profit and growing by $100/month/month is a completely different thing to a 10 man shop at the same place. One venture is about to fold. The other can safely quit its day job and start entrepreneuring full time without having to worry about starving in the immediate future.