4 ms·

Those who don't engage at the top of the funnel won't be able to afford advertising to the bottom of the funnel. I Can't think of a single founder who blogged

Those who don't engage at the top of the funnel won't be able to afford advertising to the bottom of the funnel. I Can't think of a single founder who blogged high quality original content consistently for more than two years that didn't turn his audience and readership into a successful company. There is a massive misconception about blogging and content marketing in general that gets ignored by people. Creating content that can't be found anywhere else, content that represents the true voice of the CEO or founder and their vision is top of the funnel marketing that makes advertising and regular marketing MUCH MUCH More effective. Content is the long game, and builds on itself one reader at a time. Eventually it breaks through and than every piece of content you produce gets massive exposure. Exposure at a much more affordable price than any other strategy that exists in the universe today. Tomorrows leading companies will be the ones that realize they must become the media company for their niche. They must be the go to place for the best information in their industry. Startup CEO's that don't blog are missing out on the big picture and should really learn to prioritize the value they can create. Just look at Moz.com and Hubspot. Two great companies poised for massive growth that built their audience by blogging, one reader at a time.

ronaldx 13y ago
> I Can't think of a single founder who blogged high quality original content consistently for more than two years that didn't turn his audience and readership into a successful company. This is statistical nonsense. You are unlikely to be able to think of those founders who don't have successful companies, whether they blogged or not. In general, we are more aware of founders who blog precisely because they do that. Making a list of blogging founders is pointless unless you have a fair way of listing the non-bloggers.
- davemel37 13y ago
  My claim is no more statistical nonsense than the original tweet that claimed successful ceos don't blog. My point is simply that blogging is a proven, repeatable strategy for building an audience. An audience that trusts you and is happy to give you their money. Whereas not-blogging is at best a shaky correlation to successful ceos and their success is just as likely to be despite their not blogging than because they save two hours a week not blogging.

ronaldx 13y ago

> I Can't think of a single founder who blogged high quality original content consistently for more than two years that didn't turn his audience and readership into a successful company. This is statistical nonsense. You are unlikely to be able to think of those founders who don't have successful companies, whether they blogged or not. In general, we are more aware of founders who blog precisely because they do that. Making a list of blogging founders is pointless unless you have a fair way of listing the non-bloggers.

davemel37 13y ago
My claim is no more statistical nonsense than the original tweet that claimed successful ceos don't blog. My point is simply that blogging is a proven, repeatable strategy for building an audience. An audience that trusts you and is happy to give you their money. Whereas not-blogging is at best a shaky correlation to successful ceos and their success is just as likely to be despite their not blogging than because they save two hours a week not blogging.