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" Long Slow SaaS Ramp of Death" I've always liked that term (which I presume you used ironically). It's the most pessimistic way one could possibly describe t
by jasonkester 13y ago
" Long Slow SaaS Ramp of Death"
I've always liked that term (which I presume you used ironically). It's the most pessimistic way one could possibly describe the state of "If I don't ever touch anything from here on out, I'm still pretty much set for life."
I assume it was a Venture Capitalist who coined it, since VCs don't like profitable companies that get slightly more profitable month after month. People, however, pretty much universally would think that was a rather nice predicament to be in.
Congrats on the Ramping!
- patio11 13y agoThe first time I heard it was Gail Goodman's eponymous talk at BoS 2012. It refers to the unlikelihood that you'll have a hockey stick revenue curve. Most SaaS businesses add recurring revenue fairly slowly and steadily, over time, and take a long while until they get to the "totally milk it!" part of the model.
- jasonkester 13y agoIndeed, but to a one man shop, being stuck in the flat part of the curve at, say, $2k/month in profit and growing by $100/month/month is a completely different thing to a 10 man shop at the same place. One venture is about to fold. The other can safely quit its day job and start entrepreneuring full time without having to worry about starving in the immediate future.