Viral B2C startups don't require blogs to grow. If your business requires a blog(it requires sales), it is probably B2B, or B2C with linear growth which takes a

Viral B2C startups don't require blogs to grow. If your business requires a blog(it requires sales), it is probably B2B, or B2C with linear growth which takes a while and is likely not done by the CEO but by staff. Thus none of the unicorn models actually require a blogging CEO. A server scaling or coding CEO though would definitely fit the bill.