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Even with the massive consolidation that has created these megacorps, its kind of amazing how many of them fail to properly utilize their brands effectively in
by stirno 13y ago
Even with the massive consolidation that has created these megacorps, its kind of amazing how many of them fail to properly utilize their brands effectively in concert with one another.
I've seen this directly in the food service industry (including at one company in that graphic) where companies don't share suppliers, shipping routes, real estate, etc. where they could be having significant cost savings and simplified logistics.
I wonder how much of this pops up in other groups.
- analog31 13y agoToo much brand consolidation could have a negative market appeal. Consolidating logistics would be another matter.