because oftentimes you need external pressure to force the issue. to some employers, they don't even care if it's potentially better for business, they're "not

because oftentimes you need external pressure to force the issue. to some employers, they don't even care if it's potentially better for business, they're "not gonna hire a bunch of fags". additionally, the ability of consumers to have in depth knowledge of every political stance of every business in the production chain of every product they buy means that the free market is ill-equipped to encourage good employment behavior.